Instagram For Dummies (I’m The Dummy)

This summer I began using Instagram for business purposes. I know 39 isn’t technically old, but it’s old enough to have graduated both college and physical therapy school using the library’s Dewey Decimal System instead of internet search engines. My husband Matt is a software developer, so for the last 14 years I’ve been able to pass off any computer issues to him to deal with. And, Stevie takes care of the technological stuff for Compassionate Healing Services. In short: I’m spoiled. At this point, my mom is better with internet research than I am (though she still hunts and pecks on her keyboard lol).

Twitter gives me a headache, and I don’t understand the point of Snapchat at all. Facebook has turned me off with the spread of misinformation and not protecting our user data. So, to Instagram I tentatively turned. The thing is: I don’t take a lot of pictures of myself, and I especially don’t take pics of myself doing yoga. I do and teach yoga primarily for the mental health benefits, and I can’t touch the strength or flexibility of most yoga teachers. What the hell was I going to post?

Having no idea where to start I bought “Instagram for Business for Dummies” but higher priorities have prevented me from delving in. So, I’ve tackled this as I have every challenge with this business: thoughtfully and intuitively. And like everything else with this business, my efforts are slowly but surely paying off.

The result is a page I’m proud of filled with inspirational people, quotes, students, stories, class/workshop announcements and yes, the occasional unimpressive yoga pose. My posts are inconsistent, practical, truthful and run the gamut from serious to funny. In short: they represent me perfectly.

If you’re on Instagram, please follow @chsyoga and let me know what you think!

Kathleen Schwarz